Group Manager, Paid Media

Zendesk

March 2021 - Present

 

Managed 5 direct reports across all inbound activities with $50+ million in total media spend. Drove global strategy for paid search, review sites, and affiliates across Google, Bing, Naver, and Yahoo! Japan across 45+ countries globally. Completed a global structure and bidding overhaul, moving from manual bidding to bid to value driving a 40% decrease in CPMQL and a 75% increase in total MQLs YoY.

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Director, Paid Media

Red Door Interactive

Nov 2020 - March 2021

Managed 8 direct reports across all agency media clients with $20+ million in total media spend. Finalized new team structure to fully support our clients across all industries and sizes, while supporting the team for long term growth and development. Participated in all new business and pitch opportunities including RFP responses, client meetings, pricing and solution presentations. Continued to drive department profitability alongside strong team sentiment and 
 

Manager, Paid Media

Red Door Interactive

​Nov 2019 - Nov 2020

 

Managed 7 direct reports across all agency media clients with $15+ million in total media spend. Built new team structure to fully support clients across executional and strategic work, including training, template, and process creation. Managed a stable of platforms, vendors, third party tools, and contract creation and review. Drove a noticeable increase in profitability for the department alongside an increase in overall team sentiment.

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Paid Search Strategist

Red Door Interactive

​Oct 2016 - Nov 2019

 

Managed and executed at scale for a variety of clients across numerous industries from real estate to CPG. Managed over $8 million in yearly budgets across channels including but not limited to search, display, social, programmatic, and Amazon. Coordinated media planning, long term strategy, quarterly business reviews, and day to day execution and client contact. 

 

 

Digital Program Manager

Wordbank

​Nov 2014 - Oct 2016

 

​Working directly with the Director of Marketing planned, executed and optimized tailored international digital marketing efforts for clients across a range of brands large and small. Programs spanned multicultural, multilingual and international markets. Tactics ranging from Paid Search, SEO, Remarketing, Display, to Social and Shopping, on platforms such as Baidu, Naver, Yahoo! Japan, and Google.

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Senior Project Manager

Wordbank

​May 2013 - Nov 2014

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​Managed multi-format, multi-language international localization projects. Worked closely with international companies to create meaningful and exciting marketing collateral for multiple markets and cultures. Managed major marketing projects through the localization process from translation and transcreation to implementation.

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Language and Culture Assistant

Gobierno de España, Ministerio de Educación

​Sep 2010 - May 2012

Assisted with the teaching of American English and the understanding of American Culture. Prepared students for the TOEFL and other English competency exams.